Responsive Website Design
RWD or Mobile friendly website design
Every one is using mobile devices, like smartphones , tablets and laptops, for every task that used to be only capable on desktop. A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remain the same on any device like smartphones, tablets , laptops and desktop. In other words Responsive design is a web design and development technique using for one website, is adjustable with various screen size. For a example when a user accesses a site on their desktop, they are getting the full view of the site. But the same user goes to visit the site from their smartphone or tablet; the site will retract to fit on the smaller screen.
This is a latest trend of web designing and development technique means there is no extra time and money to spend in creating and maintaining one “mobile-site version” and another “desktop-site version” of their website.
Benefits of responsive website design
Large number of people who use their mobiles and tablets for all their online activities. For social networking, shopping, researching and other activities through internet, people using smartphone and tablet more than desktop. More than 20 percent of Google searches are now being performed on some sort of mobile device. In 2014, smart phone user’s worldwide total is 1.75 Billion. So your website will get more reach through responsive site.
Saves you time and money on mobile development
Creating multiple versions of your website is very costly. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site. Responsive website design reduces this type of additional costs. Responsive website design technique used for one website, is adjustable with various screen sizes.
Improves yours SEO
If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. With Responsive design you have one URL that is easy to update and optimize your content which in turn optimizes your content for all devices. Google also support RWD although that does not mean that they will favor this method over the others, they do suggest that having a responsive website is the best practice.